Role: Senior Designer
Team: Content Strategist, Software Engineer, Marketing Manager
Timeframe: Two weeks
Deliverable: Landing page design
TELUS IoT Health:
Connected Worker Solutions
The Challenge
The Connected Worker Solutions portfolio is aiming to fill a gap by providing customers with an easy way to purchase, deploy and manage solutions that will help keep their workers digitally connected and safe. Businesses are increasingly concerned with worker safety, productivity and compliancy, but often not confident on how to move to a more digital based model while keeping costs and interruptions to daily operations down. TELUS offers one point of contact to walk businesses through all of their connected worker concerns and provide them with a customized solution of tools that will meet their unique needs.
Especially now with the pandemic, many businesses (health & safety managers and team/business leads) are currently looking to:
Avoid business interruptions caused by potential COVID-19 spread or worker injuries
Avoid business interruptions caused by unexpected asset/vehicle issues
Keep their business alive through a tumultuous time (i.e. reduce costs, tighter management, increase productivity, reduce sick leave/injury)
Currently there are individual connected worker solutions available in the market, but TELUS aims to fill the gap, by providing an all-encompassing option for customers, so they will not have to purchase through multiple vendors and deal with multiple billings, etc.
For companies/teams managing workers on or offsite, who are looking to modernize how they work during uncertainty and change, and provide a safe and productive workplace for all employees. TELUS Connected Worker Solutions offers employers the ability to trace, track, monitor and manage the well-being, effectiveness and productivity of workers in real-time. Leading to faster response times, safer work conditions, lower turnover and higher profitability. Unlike competitive offerings, TELUS’ solutions run over a secure, dedicated IoT Network and are supported by the TELUS Centre of Excellence.
The Process
Customer profile:
Target buyers: enterprises with a large employee population, working closely together, or enterprises that rely on on-site employee and consumer presence.
Key industries are: energy and natural resources, manufacturing, construction, agriculture, retail and service, and real estate industries.
Target buying roles: COO, CTO and other operational leaders, VPs and Directors of Health & Safety.
Top customer needs:
Workplace safety: policies must be in place to promote appropriate physical distancing, with tools to immediately warn workers infringing on these rules, and data to demonstrate workplace compliance with these rules.
Employee retention: in at-risk industries and workplaces, employees are justifiably concerned about their exposure risk at work, and that their employer is taking proactive steps to keep them safe.
Business continuity: for businesses to continue operating after a worker tests positive for COVID-19, they must ensure any worker who had close contact also is tested and/or self-isolates.
Public health regulations and norms: enterprises must meet the regulatory requirements set by governing bodies and retain social license from community and labour.
Our target customers for Connected Worker Solutions:
Health & Safety Managers, Team Managers/Leaders, HR Managers looking to:
Improve safety and productivity
Comply with regulatory guidelines
Embrace digital transformation
Retain workers, decrease turnover
Improve bottom line. (currently difficult, timely and expensive to keep track of vehicle and employee whereabouts, status and productivity)
Avoid business interruptions caused by potential COVID-19 spread or worker injuries
Avoid business interruptions caused by unexpected asset/vehicle issues
Keep their business alive through a tumultuous time. (i.e. reduce costs, tighter management, increase productivity, reduce sick leave/injury)
Specifically focusing in the following verticals:
Energy Sector
Healthcare
Manufacturing
Construction
Retail
Supply Chain
The Solution
Brand considerations:
I utilized and selected TDS (TELUS Design System) component structures and Site Builder (the content management system) to design the landing page experience
Ensure all graphic and visual design including image selection/editing aligns with TELUS brand design guidelines, principles, and accessibility standards
Key messages for communication:
Manage and contain rapid spread of COVID-19
Track and manage resources in real-time
Monitor and assess location, productivity and safety of workers, job sites and assets
Results:
The landing page launched March 2021 on the TELUS website. My role included full web page design, design system component selection with image sourcing/editing, content strategy support and working collaboratively with internal TELUS team members to achieve authentic product messaging.
Connected Worker Solutions IoT landing page:
TELUS Connected Worker Solutions gives companies a simple option to deploy a customized suite of digital solutions that will optimize health and safety of workers on or offsite. The goal of the landing page was to communicate the information that mattered most to users.
While applying market research collected from the research team at TELUS, I identified the following subject matters to highlight:
Contact Tracing
Worker Safety
Impairment Assessment
Digital Forms
Journey Management
Site Access
Vehicle/Asset Management
